Monday, February 25, 2008

OC CIO Roundtable Minutes 2-14-08


To: OC CIO Participants

From: Dave Phillips, Peer Consulting Group

Date: February 20, 2008

Subject: Southern California/Orange County CIO Breakfast Round Table

Copy: CIO Participants


Attached are the February 14, 2008 meeting minutes, and a copy of Jim Sutter’s presentation slides. Past meeting minutes and proceedings are posted to http://www.peergroup.net/, the Peer Consulting Group website.

The next CIO Breakfast Round Table will be on Thursday, March 13, at 7:00 a.m. at RJTCompuquest, 940 South Coast Dr., Suite 260, Costa Mesa, CA 92626. The topic for this meeting will Offshore Outsourcing and Fred Degley, RJTCompuquest, will introduce the topic. E-mail tdavidphillips@cox.net, by March 12th, 2008 to confirm your attendance.
CIO Round Table Peer Group

Chris Andreozzi, Knowl. Centrix
Bruce Blitch, Tessenderlo Kerley
Mark Brinton, SCE
Sean Brown, RJTCompuquest
John Buccola, Panavision
Michael Connolly, IBM
Rich Cormier, Edwards Lifesci.
Joe Cracchiolo, FluidMaster
Jennifer Curlee, Surefire
Esther Delurgio
Omar El Sawy, USC
Randy Farner
Tak Fujii, Olson Company
Larry Godec, First American
Paul Gray, Claremont (Emeritus)
Bob Greenburg, Nissan
Jon Hahn, Telmar NT
Tina Haines, Meggitt Electronics
Jeff Hecht, Word & Brown
Rich Hoffman
Bob Houghton, DDI
Paul Jones, SCE
Andy King, SitOnIt Seating
Joel Manfredo
Tim McClain, Irvine Company
David Mann, Word & Brown
Fred Magner
Bill Mao, OCTA
Randy Miller, Toshiba ABS
Brian Montemagni, Aviana Global
John Mooney, Pepperdine
Mitch Morris, IAMPO
Subbu Murthy, USourceIT
Gregg Parker, Ultigon
Dave Phillips, Peer Consulting Grp
Jeff Reid, Toyota Material Handling
John Pringle, RCMT
Steve Smith, Medtronic Minimed
Sharon Solomon, Jacuzzibrands
Jim Sutter, Peer Consulting Grp
Ken Venner, Broadcom
Paul Volkman, Keenan & Assoc.
William Zauner, JAM
1993-2008
Southern California/Orange County CIO Breakfast Round Table
February 14, 2008 meeting

Present: Jim Sutter, Jeff Reid, Esther Delurgio, Paul Gray, Rich Hoffman, Joe Cracchiolo, Sean Brown, Jeff Hecht, David Mann, Jennifer Curlee, Brian Montemagni, Mitch Morris, Dave Phillips

The minutes of this and prior breakfasts are available online at the Peer Consulting Group’s website, www.peergroup.net, with links to the host’s presentation material, when available. Please provide us with the “url” of your presentation materials.

We welcomed Brian Montemagni, Aviana Global, to the OC CIO Round Table.

Topic – Web 2.0

Jim Sutter, Peer Consulting Group, started by defining Web 2.0 key principles: the Web as a platform (just like Unix); data (content) as a driving force; an architecture of participation; open source development; content and service syndication; the end of software application release cycles; leveraging the power of the long tail. Comparing Web 1.0 to Web 2.0, Jim listed several examples including Ofoto (1.0) > Flickr (2.0); mp3.com (1.0) > Napster (2.0); Britannica online > Wikipedia; personal websites > blogging; screen scraping > web services. Web 2.0 is a transition from information silos to information sharing, from designed to customizable (i.e. iGoogle), from “1 to many (publication)” to “many to many (conversational)”, from authority to consensus (i.e. The Wisdom of Crowds). Jim had several slides describing blogs as examples of conversational, RSS (Really Simple Syndication) as an example of syndication, Wikis as examples of consensus, and social bookmarking as an example of sharing. Web 2.0 might be a disputed term as there are no real boundaries – it’s a moving target with no release versions. There is no disputing the growth of the Internet, and Jim had several slides to show this. eBusiness is easier than ever, and startup is cheap. The core competencies of Web 2.0 companies include services, not packaged software; trusting users as co-developers; and harnessing collective intelligence. The web has become a participating experience. New challenges include sharing control, competition everywhere, ideas everywhere, privacy vs. transparency, sustainability, and performance. Jim’s slides (http://www.slideshare.net/occio) contain a wealth of information and I encourage you to reread them.

We asked each member to share with us his/her experience with Web 2.0.

Mitch Morris, IAMPO, said that they are not doing anything with Web 2.0 at IAMPO, but in prior consulting assignments he built a lot of applications for almost nothing. For startups, it is a great way to go and gives you an opportunity to show how well you can respond. One problem: HTTP needs to get better.
Brian Montemagni, Aviana Global, did not think that Web 2.0 was a fit for Aviana but they do a lot of work directly with clients. One of the problems is how to maintain a competitive position, how to build a better mousetrap. The Web 2.0 bubble is overblown with high expectations. The companies that retain value will be those who evolve the quickest.

Jennifer Curlee, Surefire, has a set of products, and the bulk of sales are to the military and police. The web site has to focus on these special circumstances. They are looking at redoing their web presence to target specific segments. A problem with the current web site is that it provides lots of information, and its content is being used by knock offs. Is it wise to sell your product on-line?

David Mann, Word & Brown, said that he had not used Web 2.0 yet but it is in their technology road map. They are starting to think about it, and he thanked Jim for bringing him up-to-date. They might start with creating a Wiki for their corner of the market to share knowledge with their broker network, to develop partnerships.

Jeff Hecht, Word & Brown, added to David’s remarks by saying that they have such a mix of customers, some of whom have evolved over the last 20 years. The older constituents are a very different group of people from the newer, all-singing, all-dancing customers.

Sean Brown, RJTCompuquest, also thanked Jim for a good presentation. They do a lot of work with clients with large IT organizations, which have invested heavily in infrastructure. Web 2.0 provides a new way, but it will take a paradigm shift. It also provides RJTCompuquest with a new channel to do business.

Rich Hoffman, ex-HISNA, saw this as a way to use TV to do the branding, and the web to do local selling and marketing. The CIO must use the new technology. New stats suggest that over 50% of those who watch TV also have laptops searching the web at the same time. So the branding could be done on TV while the buyer is doing competitive analysis on the web. Of course, you must have confidence in your product to sell on-line. Hyundai is at Web 1.5, as they do support competitive analysis on-line.

Paul Gray, Claremont (Emeritus), had several points. There are legal problems about leaving Facebook. He was the 1st to put a Wiki together for his class at UCI, which worked out well as students couldn’t copy one another without it being obvious. Wikipedia has had problems with unsubstantiated comments, especially in biographies. Delphi/”Wisdom of Crowds” (James Surowiecki, 2005 Paperback $14.00 list ($10.17 at Amazon) is a natural evolution.

Esther Delurgio is active in SCORE/small business consulting which uses Web 2.0 extensively. She is also active in a woman’s investment group, who use Goggle for on-line education. She notes that Obama is using the web effectively in his campaign. She also uses the web for on-line bidding for travel.

Jeff Reid, Toyota Material Handling, and Joe Cracchiolo, FluidMaster, had to leave early before getting their turn to speak.

Brian Montemagni, Aviana Global, said that Aviana do a lot of work directly with clients. One of the problems is how to maintain a competitive position, how to build a better mousetrap. The Web 2.0 bubble is the latest, full of promise and high expectations. The companies that retain value will be those who evolve the quickest.

We thanked Jim for a great presentation, which contained a wealth of information.

See you on March 13, 2008 – 7:00 a.m. in the RJTCompuquest conference room at:

940 South Coast Dr., Suite 260, Costa Mesa, CA 92626.
It’s opposite the Carl Strauss Brewery on South Coast Dr. If you are driving N on the 405, take the SOUTH COAST DR EXIT, and turn RIGHT on South Coast Dr. If you are driving S on the 405, take the FAIRVIEW EXIT, make a LEFT over the freeway and turn RIGHT on South Coast Dr. Turn LEFT on Greenbrook, and immediately right into the parking lot of 940. Proceed to the 2nd floor to Suite 260. Attachment A
February 14, 2008
1993 - 2008
Southern California/Orange County CIO Breakfast Round Table
Notes

Purpose: To provide a forum in an informal setting for senior IS executives to ex­change ideas with their peers on key issues of interest to the group.

Goal: To get to know each other and to feel comfortable discussing issues and solutions.

Format: Select one topic per meeting; have one member be responsible for a 30-minute introduction, and have each participant come prepared to pre­sent not more than 5 minutes on how they are approaching the issues in their environment.

Time: 7:00 a.m. to 9:00 a.m.

Place: The RJTCompuquest conference room at:
940 South Coast Dr., Suite 260, Costa Mesa, CA 92626.
It’s opposite the Carl Strauss Brewery on South Coast Dr. If you are driving N on the 405, take the SOUTH COAST DR EXIT, and turn RIGHT on South Coast Dr. If you are driving S on the 405, take the FAIRVIEW EXIT, make a LEFT over the freeway and turn RIGHT on South Coast Dr. Turn LEFT on Greenbrook, and immediately right into the parking lot of 940. Proceed to the 2nd floor to Suite 260.

Date: 2nd THURSDAY of each month

Schedule for the meetings through August 2008:

DATE INTRODUCTION TOPIC

1/10/08
Chris Andreozzi, Knowledge Centrix
VoIP
2/14/08
Jim Sutter, Peer Consulting Group
Web 2.0
3/13/08
Fred Degley, RJTCompuquest
Offshore outsourcing
4/10/08
John Pringle, RCM Technologies
Attracting / Retaining IT talent
5/8/08
Rich Hoffman, HISNA
Productivity - does where you work from matter?
6/12/08
Larry Godec, 1st American
Business Continuity Planning
7/10/08
Omar El Sawy, USC
Future of IT
8/14/08
Tim McClain, The Irvine Company
IT Infrastructure Library (ITIL)

(See voting spreadsheet for other topics to consider)

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