Southern California/Orange County CIO Breakfast Round Table
Present: David Mann, Phil Scott, Sean Brown, William Zauner, Jon Grunzweig, Subbu Murthy, Keith Golden, Jeff Reid, Joe Desuta, Jim Sutter,
Dave Phillips
The following is a list of future topics and speakers:
12/8/11 Google Aps. Joe Desuta, First Team Real Estate
Please send me your suggestions for topics and speakers for the first 6 months of 2012.
Topic: Social Media
David Mann introduced Phil Scott, Neudesic, to present the topic – Phil has CIO responsibilities at Neudesic. Attached is a copy of his presentation slides that are well worth reading again. Social media such as Twitter and Facebook meet some of the needs of users but not those of most businesses. Individuals want to be able to connect with people on an opt-in basis, easy user interface, large audience conversations, and grass roots empowerment. Businesses want to know each user, leverage LOB systems, respect for records management policies, content moderation and extensive reporting capabilities. There are many social media options. In a cloud-only environment you have systems like Yammer, Salesforce or Microsoft’s Office 365. In an on-premise single system, you could use Sharepoint, Newsgator, Jive or Socialcast. Neudesic’s Pulse is another option for both environments providing a collaboration fabric to leverage existing investments to allow users to follow and comment on without learning a new UX. Social media can exist in the cloud, or on premise. The market trend is Sharepoint, and the need to support video properly. Future challenges include needing to address user adoption, provide location-based services, more integration with messaging tools and using HTML 5 as the mobile platform. To get started with social media, Phil’s advice is to identify internal champions, limit the change imposed on users, and avoid brave new world scenarios.
We asked the group if IT was taking the lead on social media usage in their environments, or is a user group such as Marketing pushing it.
William said that IT has obtained domains on Twitter and Facebook, but it is Marketing that has taken the lead in using social media within the business.Jon described his environment as old school, with older employees with little interest in using public social networking. IT is pushing using Sharepoint.Subbu said that budget constraints didn’t allow much experimentation. The focus is to fix the infrastructure. Marketing is taking the lead in social networking.
Keith said that they are implementing CRM, and looking at the next step. There are small pockets of interest but IT will be out in front.
Jeff is working closely with Sales and Marketing on the use of Twitter and Facebook. They are looking at Sharepoint but not moving very fast.
Joe indicated that Sales and Marketing are taking the lead, but not making huge progress. IT is looking at Google for social collaboration.
Jim observed that at, one client, it was HR taking the lead in this space, using mainly Twitter and Facebook. A few years ago, IT made a big investment in Tibco, and now they are looking at Sharepoint.
Thank you, Phil and David, for a lively introduction to an interesting topic.